Organic Search is an important part of most companies’ digital marketing strategies. The opportunity for targeted visitors, particularly from Google, continues to grow, and ranking positions on Page One represent valuable digital real estate.
Google is unleashing changes that are making a monumental difference in how websites are ranking in the search engine results pages (SERPs). What worked 12 months ago, may now be the very thing that harms your online presence today, or in the next Google algorithm change.
Failure to keep up with these changes may result in you losing valuable positions in the SERPs, or online projects you have invested resources into never fully getting off the ground. Taking advantage of these changes can help catapult your business ahead of the competition.
We’ll be covering:
- Vanity Keywords. Why focusing on ranking for keywords that make you feel warm and fuzzy may mean you are ignoring potential customers.
- Cannibalisation. Why your website may be its own worst enemy, and how to discover if it is eating itself.
- Build It And They Will Come? Why creating great content isn’t the be-all-and-end-all of ranking on Google.
- You Can’t Get To Where You Want To Go, If You Don’t Know Where You Are! The importance of tech audits for your websites.