[LSMS] Video Gate What Marketing Is
The internet has been cheered as a marketer’s paradise. It moves fast, returns results fast, and gives unprecedented measurement opportunities.
However that speed can work against you, and so can the siren song of measurability. In this webinar you will learn what is works today and more importantly, what is losing ground. You will learn what approaches have a future and those that don’t. Finally, you will learn what measurements to use and when — and why your experienced gut still matters when it comes to marketing campaigns.
- What new measurable metrics has the internet brought to marketing?
- How can you get the advantages — and avoid the pitfalls — of the measurability of online marketing?
- Why is ROI often the wrong thing to focus on?
- What does your management want and more importantly need to know about your online campaigns and initiatives?