Brands We Like, And Why We Like Them – A Customer Panel

Our customer panels enable you to get into the minds of your market and understand their perspective on how they are being marketed to and what turns them toward and away from the sale. The customer panel contains 4 lab-based researchers who answer questions that were posed by the live audience or were mailed to the moderator before the broadcast.

This Customer Panel is focused on brand perception; how scientists see different brands, what drives positive and negative brand perception and to what extent that perception influences the sale.