Rule number one of marketing communications: have a strategy. By having a central content hub for your company, you can build a continually appreciating asset and reap ever-increasing rewards from your communications program. All your external outreach can then link back to, feed and grow this hub. Do you want to build something that stands …
How To Turn Your Marcoms Program Into A Continually Appreciating Asset Read More »
Is your marketing working? The reality is, many life science marketers simply don’t know. Or they don’t find out the answer until they’ve already made large investments in time, money and resources. Maybe you’ve even put your neck on the line for a campaign you believe in, but your belief is founded on gut feel, …
Do You Even Know What Marketing Success Looks Like? Read More »
The SEO game has changed. Are you staying ahead of the curve? The path of least resistance is always the most attractive. And many businesses have made fortunes by gaming Google’s algorithm. But there’s a problem… Those same businesses get completely wiped out the moment the next big Google update comes along. And it’s harder …
In a commercial environment driven by this month’s figures, it can be hard to think about next month, let alone commit to a multi-year plan. Yet, if you want to experience content marketing success, that’s exactly what you must do. Content marketing is a winner-takes-all game. If you only put in a mediocre or sporadic …
There was a time when marketing didn’t really focus on competitors and strategy didn’t focus much on customers. Yet, as customers have gained access to more and more choice, marketing has been forced to focus more on how to differentiate its products from the competition and strategy has had to understand customer behaviour more to …
Your Brand As A Multiplier For Your Product Marketing Read More »
