Every marketeer is faced with the question of how they should actually fill their social media channels or the company blog. “Storytelling in content marketing” is the buzzword of the hour, but what does that mean? Well, in principle we are dealing with old wine in new bottles here, because by the turn of the […]
Storytelling for Companies: Become Your Own Publisher! Read More »
In 2020, the so-called “cancel culture” is hitting its high point on social media. The general discussion culture on Facebook and on Twitter in particular reaches new depths almost every week. To put it bluntly: EVERY company is running the risk of becoming entrenched in some way and being drawn into a whirlpool of hatred
Minefield Social Media: How to Avoid and Deal With Viral Maelstroms Read More »
Most life science companies are skipping the marketing best practices that have been proven to work in industry after industry, to their own detriment. …
The 5 Realizations of Savvy Life Science Marketers that Their Competition Doesn’t Get Read More »
