Marketing Technology

Marketing Automation Across The Life Sciences Customer Journey

Marketing automation is much more than email marketing management. Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (source: The Annuitas Group) With a smart strategy and the right tools, you can: increase brand awareness and engagement drive demand close more deals Whether you are looking for advanced lead generation …

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Why You Need To Rethink Your Search Marketing Strategy

Organic Search is an important part of most companies’ digital marketing strategies. The opportunity for targeted visitors, particularly from Google, continues to grow, and ranking positions on Page One represent valuable digital real estate.

Google is unleashing changes that are making a monumental difference in how websites are ranking in the search engine results pages (SERPs). What worked 12 months ago, may now be the very thing that harms your online presence today, or in the next Google algorithm change.

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