When the C-suite turns their attention to you and asks, “Is our marketing working?”, do you have a satisfying answer? You will if you have a proper marketing operations framework that is poised to generate the data-driven answers your executives hunger for. …
A recent survey by Kissmetrics identified the most effective, digital lead generation tool as email. So why are so many ignoring it, or blasting away like it was 1999? Because they don’t understand the lead generation process, and how to match your message to your target audience over 90 days. In this webinar we’ll cover …
Qualifying and Closing in 90 Days with Email Marketing Read More »
Marketing automation is a tech platform that streamlines, automates and measures marketing tasks and workflows. It does it utilizing email marketing, web tracking, lead scoring and several other tools and methods. These tools are readily available, easy to use and often inexpensive. …
Marketing automation is much more than email marketing management. Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (source: The Annuitas Group) With a smart strategy and the right tools, you can: increase brand awareness and engagement drive demand close more deals Whether you are looking for advanced lead generation …
Marketing Automation Across The Life Sciences Customer Journey Read More »
