Strategy & PR

Marketing Personas. Why Do We Need Them? And How To Develop Them

Scientific marketers often have a harder challenge than their peers in reaching their target audience, many of whom spend significant times in the lab. The COVID-19 crisis, while devastating, provides some unique opportunities to reach these people, while they are working from home and sitting on computers. There is currently a unique opportunity for marketers …

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Is My Marketing Working?

This webinar is perfect for those involved in marketing planning and achieving marketing objectives. If you have increasing accountability for revenue goals, that is a good thing (even though it may not feel like it now!). In fact, 2017 research has identified that 62% of B2B companies report achieving or even exceeding revenue goals as …

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