Strategy & PR

How to Analyze the Impact of News Coverage

Many life science companies inherently understand the importance of a public relations (PR) strategy. Often, however, they do not know how to articulate its importance or quantify the results. It is clear from the coverage of many life science companies during the COVID-19 pandemic that many have benefited from PR. But how do they evaluate …

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Marketing Personas. Why Do We Need Them? And How To Develop Them

Scientific marketers often have a harder challenge than their peers in reaching their target audience, many of whom spend significant times in the lab. The COVID-19 crisis, while devastating, provides some unique opportunities to reach these people, while they are working from home and sitting on computers. There is currently a unique opportunity for marketers …

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Is My Marketing Working?

This webinar is perfect for those involved in marketing planning and achieving marketing objectives. If you have increasing accountability for revenue goals, that is a good thing (even though it may not feel like it now!). In fact, 2017 research has identified that 62% of B2B companies report achieving or even exceeding revenue goals as …

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