Content Marketing

Storytelling for Companies: Become Your Own Publisher!

Every marketeer is faced with the question of how they should actually fill their social media channels or the company blog. “Storytelling in content marketing” is the buzzword of the hour, but what does that mean? Well, in principle we are dealing with old wine in new bottles here, because by the turn of the …

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Marketing Personas. Why Do We Need Them? And How To Develop Them

Scientific marketers often have a harder challenge than their peers in reaching their target audience, many of whom spend significant times in the lab. The COVID-19 crisis, while devastating, provides some unique opportunities to reach these people, while they are working from home and sitting on computers. There is currently a unique opportunity for marketers …

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How To Use Content To Create a Permanent Marketing Advantage

Over the years, marketers have become used to renting “disposable” advertising and other placements that only provide ROI for a defined period of time. Now, with the much heralded advent of inbound marketing, it has become possible to do something completely different; to create a marketing “machine” that directly accesses your precise marketing niche and automatically takes them …

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