Marketing Analytics – Life Science Marketing Society

How to Analyze the Impact of News Coverage

Many life science companies inherently understand the importance of a public relations (PR) strategy. Often, however, they do not know how to articulate its importance or quantify the results. It is clear from the coverage of many life science companies during the COVID-19 pandemic that many have benefited from PR. But how do they evaluate […]

4 Things You’re Missing When It Comes to Linking Revenue to Marketing Spends

Marketing Analytics, Marketing Automation, Marketing Strategy / 5 minutes of reading

When the C-suite turns their attention to you and asks, “Is our marketing working?”, do you have a satisfying answer? You will if you have a proper marketing operations framework that is poised to generate the data-driven answers your executives hunger for. …

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